MCO Rewards

Procurement Details: The Aviation Authority is seeking to procure a one-year MCO Rewards program utilizing a multi-airport customer loyalty platform hosted by GlidepathCX' Thanks Again. This program will be overseen by the Aviation Authority Customer Experience Department and with the collected information helped continue mapping the passenger profiles and concessionaire trends. Estimated Value: $249,999.00 Term (Years): One Year Vendor: GlidePath CX Justification: The Customer Experience Department is pursuing a one-year rewards program hosted on the GlidePathCX airport customer loyalty platform. GlidePathCX is a proprietary platform that allows airports to develop loyalty rewards for customer purchases while on airport property (parking and in-terminal sales) and in day-to-day consumer spending with Aviation Authority vendors and other participating businesses. Data gained through this platform provides the Aviation Authority the ability to better understand our customer personas and the customer journey, to make informed decisions and the ability to implement programs, projects and initiatives to support the needs of the customers. The outcome is to increase non-aeronautical revenue and higher loyalty to concession partners at the terminals. In addition, customers reap the benefits of earning points redeemable for gift cards, and airline miles which result in more spending at the aviation facilities. The platform also queries customers about their experiences providing direct feedback to vendors about growth opportunities and enhance communication regarding airport information and promotions. The Aviation Authority conducted a survey on loyalty programs at multiple airports. The data suggested that GlidePathCX was the superior loyalty rewards platform. Based on the market research conducted by the Customer Experience Department, while other comparable companies provided data analytics, none of them provided a rewards platform for multi-airport utilization. Based on these findings, Aviation Authority is recommending that GlidePathCX be considered as it is a sole source and capable of delivering the specific requirements of the Aviation Authority.