MRB-55466 - USA (Virginia) - Experiential Marketing Support Services - Deadline July 23,2026

(1) Vendor needs to provide experiential marketing support services.– Shall have the ability to use existing lottery, industry, and internal research to assist with providing strategic direction on bringing the lottery brand to life through experiential marketing.– Ability to help develop strategic plans to include cross–channel and promotion integration opportunities that build brand awareness and help consumers experience the lottery brand– Provide professional guidance based on proven results in consumer engagement, events, and event–to–consumer segment fit.– Ability to provide recommendations for and assist with the development of the lottery’s annual event plan and provide recommendations for future events to attend/sponsor,– Develop content in collaboration with the Lottery.– All digital content and intellectual products created as a result of the awarded contract are property of the Lottery.– Appropriately brand the social media live events as instructed by the Lottery. All content will be approved by the Lottery in writing prior to use or going live.– Allow the Lottery to access events to become the consumer–facing host– Responsible for the content accuracy for all digital assets unless the content was provided incorrectly by the Lottery.– Develop creative and production schedules that are mutually agreed upon. If delays, missed deadlines or deliveries occur which result in the Lottery paying additional fees to meet agreed upon deadlines or set delivery dates, the Offeror may be held responsible for these fees or overages if the Offeror is at fault.– If the Lottery is at fault for delays or missed deadlines as agreed upon, Offeror will not be held responsible for virtual event delays or incomplete assets.(2) All question must be submitted no later than July 6, 2026.(3) A contract term will be for four years.