MRB-55597 - USA (North Dakota) - Marketing and Advertising Services - Deadline August 4,2026

(1) Vendor needs to provide marketing and advertising services.– Work collaboratively with the successful offeror with creative planning and production, developing marketing and advertising strategies, media placement, social media strategies and public relations.– Develop and execute marketing initiatives that enhance public awareness, confidence, and support for the agency while protecting and strengthening the agency brand, reputation, and public image.– Promote agency products and services in a responsible and ethical manner that aligns with industry best practices and supports responsible gaming principles.– Strategically allocate marketing resources to maximize consumer awareness, understanding, and engagement with agency games, promotions, and product features.– Identify and implement effective strategies to attract and engage new players, with a particular emphasis on adults ages 18 to 34.– Identify, develop, and execute integrated marketing strategies that drive awareness, deepen player engagement, and increase adoption– Develop and maintain a comprehensive understanding of the agency product portfolio, including multi–state games, in–state games, promotions, digital offerings, and associated game features.(2) All questions must be submitted no later than July 9, 2026.(3) The contract period will be for two years.