MRB-55656 - USA (North Dakota) - Lottery Marketing and Advertising Services - Deadline August 4,2031

(1) Vendor needs to provide lottery marketing and advertising services including creative planning and production, developing marketing and advertising strategies, media placement, social media strategies and public relations.• Develop and execute marketing initiatives that enhance public awareness, confidence, and support for the Lottery while protecting and strengthening the Lottery’s brand, reputation, and public image.• Promote Lottery products and services in a responsible and ethical manner that aligns with industry best practices and supports responsible gaming principles.• Strategically allocate marketing resources to maximize consumer awareness, understanding, and engagement with Lottery games, promotions, and product features.• Identify and implement effective strategies to attract and engage new players, with a particular emphasis on adults ages 18 to 34.• Demonstrate a commitment to excellence through high–quality creative work, effective project execution, and dedication to the Lottery’s mission and objectives.• Maintain a physical presence within North Dakota to facilitate collaboration, responsiveness, and a strong understanding of the local market and player base.• Develop and maintain a comprehensive understanding of the Lottery’s product portfolio, including multi–state games, in–state games, promotions, digital offerings, and associated game features.• Manage projects efficiently and effectively to ensure deliverables are completed on time, within budget, and in accordance with agreed–upon schedules.• Establish, maintain, and enforce a professional code of conduct for all employees, subcontractors, and representatives assigned to Lottery work to ensure ethical business practices and compliance with all applicable requirements.(2) All question must be submitted no later than July 9, 2026.