MRB-55201 - USA (Kansas) - Brand Book Development Service - Deadline July 17,2026

(1) Vendor needs to provide brand book development service. – Develop a comprehensive agency brand book that establishes and documents the visual identity, messaging framework, brand voice and creative standards for the agency brand. – Create a cohesive and modern brand system that clearly defines the agency identity across digital, print, environmental and marketing applications. • Brand discovery and research:– Conduct stakeholder interviews and discovery workshops as needed.– Review existing branding materials, logos, campaigns, and communication assets.– Assess current brand perception and positioning.• Brand strategy development:– Brand mission and vision– Brand positioning statement– Core values– Brand promise• Brand voice and tone guidelines:– Brand voice definition– Tone guidelines for different audiences and situations– Messaging hierarchy– Writing style recommendations• Visual identity system:– Primary and secondary logos– Logo usage standards– Color palette specifications– Typography standards– Graphic elements and iconography• Brand elements and creative assets:– Textures and patterns– Graphic motifs– Visual themes• Brand applications – Provide examples and standards for practical application of the agency brand across multiple formats, including:– Website and digital platforms– Social media graphics– Advertising campaigns• Final brand book:– Executive summary– Strategic brand framework– Visual identity standards– Messaging and tone guidelines(2) All the questions must be submitted no later than July 2, 2026.