Rose Bowl Area and Brookside Park Multimodal Connectivity Plan

The City of Pasadena is soliciting proposals from qualified consultants to lead the development of the Rose Bowl Area and Brookside Park Multimodal Connectivity Plan. Funded through the Sustainable Transportation Planning Grant (STPG), this effort will create a long-range strategy to enhance walking, biking, transit, micro-mobility, and vehicle access to one of Pasadena's busiest community and regional destinations. The plan will address everyday park use, neighborhood connections, and major event operations—while supporting City goals for safety, sustainability, and equitable access. The selected consultant will assess multimodal conditions; analyze traffic, parking, transit, active transportation, and safety challenges; and develop innovative, data-driven recommendations. A strong emphasis will be placed on equity-centered engagement, including workshops, surveys, pop-up events, and collaboration with a Community Advisory Committee to ensure the plan reflects the needs of Pasadena residents, particularly historically under-represented communities. The final product will be a cohesive, actionable plan supported by technical analysis, community input, conceptual designs, and planning-level cost estimates—providing the City with a clear roadmap for future mobility investments in the Rose Bowl and Brookside Park area.