MRB-55049 - USA (Iowa) - Conservation Cost-Share Marketing Campaigns Services - Deadline June 22,2026

(1) Vendor needs to provide conservation cost–share marketing campaigns services.– Marketing campaigns:– Uses a mix of 30–second radio ads on farm and rural broadcast stations, digital ads on news publications’ websites, and digital re–targeting strategies.– Respondent will produce and place 30–second radio ads.– One male and one female voiceover per campaign (4 spots total).– Provide the script and review and approve the final radio spots before they are placed.– Respondent will place and manage digital ads.– Create digital ads. Respondent will provide digital ad sizes.– Estimates the size of the target audience and potential reach of the campaigns.– Includes weekly performance reports and a full performance report after each campaign ends.– Monitors the performance of the digital ads and optimizes them throughout the campaigns.– Summarizes the marketing campaign’s performance after it concludes.– Selected vendor must produce the 30–second radio spots and production costs should be included in the cost proposal.