MRB-55906 - USA (Hawaii) - Tourism Destination Brand Marketing Services for Taiwan - Deadline August 17,2026

(1) Vendor needs to provide tourism destination brand marketing services for Taiwan.1. Consumer marketing:– Develop consumer–facing content, including video, written, and interactive materials, to promote state experiences.– Manage direct–to–consumer promotions, contests, sweepstakes, and special offers to encourage travel bookings and support demand during shoulder seasons.– Develop and implement co–branding initiatives with consumer brands that align with the state values to expand reach among target audiences.– Integrate marketing campaigns with PR and media initiatives to maximize consumer engagement.2. Public relations:– Develop partnerships with key media influencers to extend the state welcoming message to target audiences.– Schedule media appointments at trade shows.– Coordinate media receptions and special events, as applicable.3. Travel trade:– Develop and distribute a regularly scheduled travel trade newsletter to key travel trade partners.– Organize travel trade familiarization trips.– Promote and support airline–sponsored or wholesale company–sponsored programs, including training and familiarization trips.4. Owned channel management:– Develop and maintain a social media content calendar and create localized social media posts.– Manage and maintain existing social media platforms.(2) A notice of intent must be submitted no later than July 24, 2026.(3) All question must be submitted no later than July 24, 2026.(4) A contract period will be for one year.