Napa Tourism Improvement District (TID) Destination Marketing Services

The City of Napa (“ City ”) requests proposals (“ Proposals ”) from qualified individuals or firms (individually, a “ Respondent ” and collectively, “ Respondents ”) for Project Title (“ Project ”) by or before Response Submission Date , at Response Submission Time , via electronic submission through the procurement portal at https://procurement.opengov.com/portal/cityofnapa , in the manner set forth in the Request for Proposal Procedures. The objective is to promote the City of Napa as a premier travel destination within the Napa Valley, encouraging visitation through strategic use of owned, earned, and paid media channels. Through this competitive Request for Proposals (RFP), the City seeks to identify creative partners who can bring fresh perspectives, innovative strategies, and measurable results to its destination marketing efforts. The initial contract period will run from July 1, 2026 through June 30, 2027, with the opportunity for renewal based on performance and alignment with long-term marketing objectives. The City of Napa is currently working with a Public Relations firm, thus that key marketing component is already being covered and is not included in the scope of work. The City is open to working with 1) multiple agencies working collaboratively as a project team; 2) individual agencies or contractors specializing in specific components of the scope of work; or 3) a single agency capable of delivering all services outlined in the RFP. Applicants located outside of Napa area should include a plan for maintaining a consistent local presence to support day-to-day coordination and engagement, as well as the potential to attend monthly/quarterly meetings.