NOTICE OF INTENT TO SINGLE SOURCE DESTINATION MARKETING INTERNATIONAL ASSOCIATION (DESTINATIONS INTERNATIONAL)

Description of Intended Products or Services Provided: The Event Impact Calculator (EIC) measures the economic value of an event and calculates its return on investment to local taxes. Armed with this information, destination organizations and Naples, Marco Island, and Everglades Convention and Visitors Bureau are better prepared to make the case to policymakers and stakeholders for the ongoing development and growth of the events and meetings sectors. Updated annually, the calculator draws on ten different data sources to provide an industry-wide standard. The EIC is utilized by over 300 destination organizations worldwide and is the global standard for measuring net new money coming to a community because of meetings and events. The models and platform have been developed by Tourism Economics, an Oxford Economics Company. The platform is utilized for three types of activities: conferences/meetings, sports events, and arts and cultural events and festivals.