MRB-55967 - USA (Florida) - Marketing and Public Relations Services - Deadline August 20,2026

(1) Vendor needs to provide marketing and public relations services.– Develop a strategic marketing plan, including Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis, objectives, strategy, action plan, and implementation timeline.– Develop a comprehensive strategic marketing plan for the Department of Cultural Affairs’ programs and venues that aligns with the broader County Countywide branding strategy.– Create, implement and analyze customer digital behavioral tracking and analytics tools, with the objective of optimizing the customer experience across digital channels and strategically directing available marketing spending and messaging.– Conduct market research using qualitative and quantitative methods, including focus groups, surveys, polls, audience measurement, and advanced data analytics– Develop cultural creative program or venue brand assets including identifier, image, slogan, tagline, and produce collateral, publications, and promotional materials.– Design and execute integrated digital campaigns using Search Engine Optimization (SEO), retargeting, social media advertising, analytics reporting, email marketing and emerging viral marketing tactics.– Design and produce engaging social media content and interactive campaigns, leveraging visuals, short–form video, and shareable incentives, to drive audience participation.– Gather social media real–time feedback collection and sentiment analysis using Artificial Intelligence (AI) and digital tools across social platforms, enabling agile campaign optimization and responsive community engagement.– Design and execute integrated advertising and media campaigns across digital platforms, including social media, programmatic, and influencer channels, online media, and traditional outlets such as print, newspapers, magazines, radio, television (TV), and outdoor.– Leverage AI and data–driven targeting, real–time performance analytics, and compelling creative design to maximize audience reach, engagement, ticket sales and conversion.(2) A pre–proposal conference will be held on July 28, 2026.(3) All questions must be submitted no later than August 3, 2026.(4) The contract period will be for three years.