MRB-55790 - Ireland - Integrated Marketing Campaign Services - Deadline July 31,2026

(1) Vendor needs to provide integrated marketing campaign services. • Campaign strategy aligned with organizational objectives.• Audience segmentation and targeting approach.• Messaging framework and positioning.• Development of campaign concepts and creative assets.• Adaptation of messaging for multiple audience groups.• Content suitable for digital, broadcast and print media.• Support for media relations and campaign launches.• Engagement with professional and community stakeholders.• Management of paid media across: Social media platforms, Search engines, Programmatic display, Broadcast (radio, video), Outdoor and print (as appropriate)