FURNISH FOCUS GROUP CONSULTING SERVICES

It is the intent of these specifications to provide to prospective bidders the requirements for qualified organizations to provide consulting services to plan and manage focus groups in order to identify and gather actionable feedback related to the advertising concepts that are in development for the 2023 economic development advertising campaign. The results will help maximize the creative work prior to the production process. We will look to understand comprehension, motivation and relevance of the work against specific target audiences outlined below. Individuals or organizations responding to the Request for Proposal (RFP) shall have extensive experience and a knowledgeable background and qualifications in the provision of the services described herein.