MRB-55096 - USA (Ohio) - RFI for Strategic Marketing and Advertising Service for Computing and AI - Deadline July 8,2026

(1) Vendor needs to provide strategic planning, creative development, media planning, media buying, campaign execution, and performance measurement services for a national recruitment campaign focused on its Bachelor of Science programs in Computing and Artificial Intelligence.- Audience research and insights to identify and understand prospective students, parents, influencers, and other key audiences.- Social listening and sentiment analysis to inform thoughtful guidance on marketing AI amidst the current job market and social landscape.- Identification and articulation of key program differentiators, value propositions, student outcomes, and messaging themes.- Messaging strategy and campaign positioning recommendations.- Creative concept development, including innovative and attention–grabbing approaches to communicating complex academic programs- Development of digital advertising assets and content for a variety of platforms and formats.- Recommendations for emerging media opportunities, technologies, channels, and creative executions that can effectively engage target audiences.- Media planning and buying across appropriate channels, including but not limited to social media, digital display, video, streaming audio, connected TV, search, and other relevant platforms.- Campaign implementation, optimization, and management.(2) All question must be submitted no later than June 24, 2026.