Sponsorship and Sales Representative RFP

The District is releasing this solicitation with the intent to award a single contract for Sponsorship and Sales Services. The District is seeking a person or organization to sell and service agreements with sponsorship, media, premium booth vendors and in kind trade partners . Services include, but are not limited to, cold calling, following up on leads, creating a sales kit, ensuring sponsorship needs for tents, electrical, credentials and other needs are met, being on site during the fair during all hours of operation, attending fair-related meetings, working with the layout committee to place on site sponsors in advance, drafting contracts and P&L's for approval, collecting payments, insurance and other required documents, developing budgets, working with the District's tenants including Premier Food Services and the Del Mar Thoroughbred Club to secure sponsors, developing hospitality programs and rates, and other duties . The District board and staff have been actively engaged in a strategic planning process that has elaborated on its purpose, mission, vision, and organizational values in pursuit of ensuring a quality experience to guests and patrons of the District properties including the Del Mar Fairgrounds, Surf &Turf Recreation Center, and Del Mar Horsepark. Proposer is encouraged to elaborate on its alignment with the District’s strategic direction. Any contract resulting from this solicitation will be awarded to the Proposer(s) whose proposal(s), as determined by the District, best meet(s) the requirements set forth in this RFP. The District will use the Secondary Method scoring process, as explained in the DGS Contracting Manual, Volume 1, at Section 5.25, et seq., whereby proposals include, and are scored on, both a financial and qualitative component, and the award is based on the highest total score, which includes the sum of the score for the financial component and for the qualitative component. Considerations on the qualitative component are outlined in the following sections: Evaluation, Selection and Scoring Process and Evaluation Criteria . The award selection is based on a consideration of a combination of technical (qualitative component) and revenue factors (financial component) to determine (or derive) the proposal deemed most advantageous and of the greatest value to the District. The District may, at its sole and absolute discretion, reject any or all proposals, or parts thereof, or reject any item or items in this solicitation, and waive any irregularities or technicalities. The District may re-advertise this solicitation; postpone or cancel this solicitation, at any time, during the solicitation process. The decision as to who shall receive a contract award, or whether or not an award shall ever be made as a result of this solicitation, shall be at the sole and absolute discretion of the District. The District reserves the right to make an award without the consideration of option or renewal years, as the interests of the District may require.