MRB-55612 - USA (Oregon) - Heat Pump Water Heater Marketing Service - Deadline July 24,2026

(1) Vendor needs to provide heat pump water heater marketing service. – Provide marketing services for agency’s heat pump water heater program. – Design and implement marketing strategies to engage the market and accelerate the adoption of Heat Pump Water Heaters (HPWHs) through the hot water solutions brand.• Marketing project management:– Deliver specific marketing activities and communications in support of program goals.– Provide consistent communication and marketing project management and ensure delivery of heat pump water heater program marketing activities, as determined by agency and as outlined in the annual strategic marketing work plan.– Provide ad hoc support to the senior manager of marketing strategy.• Marketing strategy:– Provide strategic vision and recommended activities in annual strategic marketing planning to accelerate the adoption of HPWHs and position the technology as the preferred product for distributors, retailers, installers, and consumers.– Develop a Heat Pump Water Heater program–wide messaging platform to ensure it has a clear value proposition to each of its audiences in alignment with its ultimate goal of moving the overall market toward greater adoption and sales of HPWHs.• Marketing content development:– Review and update existing marketing materials to ensure content is on message and aligned with heat pump water heater program goals and develop a plan for content gaps.– Develop educational and best practices content for distributors, retailers and installers in coordination with marketing contractors as identified by agency. – Review new materials created by the heat pump water heater program implementation team for industry events and trainings to ensure content is on message and aligned with its goals.  (2) All the questions must be submitted no later than July 10, 2026.