Branding Campaign Development and Creative Design Services

{
  "id": 101313,
  "_slug": "leoncounty",
  "title": "Branding Campaign Development and Creative Design Services",
  "status": "closed",
  "summary": "<p>Leon County Government &ldquo;County&rdquo; is accepting proposals from qualified firms for Brand Campaign Development &amp; Creative Design Services.</p><p>The Leon County Division of Tourism, also known as Visit Tallahassee in the marketplace, is a department of Leon County Government, funded fully by the county&rsquo;s tourist development tax.&nbsp; The Mission of the Leon County Division of Tourism/Visit Tallahassee is to enhance the region&rsquo;s economic growth and quality of life by collaboratively inspiring the vitality of the Visitor Economy. The Vision of the Leon County Division of Tourism/Visit Tallahassee is for the Tallahassee region to be recognized as appreciated as one of the most diverse and vibrant destinations in the Southeast.</p><p>To achieve the above, the Leon County Division of Tourism/Visit Tallahassee desires to contract with a best-in-service creative services agency with a proven track record of excellence to develop a new branding campaign as defined as brand positioning statement/tagline/slogan and new creative campaign to promote and position Tallahassee-Leon County Florida as a premier travel destination to state, regional and national markets.</p><p>In 2022, the Leon County Division of Tourism/Visit Tallahassee developed a five-year Tourism Strategic Plan. &nbsp;Goals of that plan include:</p><ul><li>Generate $5 billion in economic impact by Sept. 2026</li><li>Increase the visitation to Tallahassee-Leon County through strategic marketing and sales by 3% annually.</li><li>Increase local awareness of the Division of Tourism/Visit Tallahassee and the overall impact on tourism in Tallahassee-Leon County.</li><li>Increase industry/community engagement and cultivate new partnerships to enhance destination development.</li><li>Increase visitor services in marketing to enhance the visitor experience and extend stays.</li></ul><p>Visit Tallahassee&rsquo;s Strategic Plan can be found at <a href=\"https://visittallahassee.com/partners#Resources\" target=\"_blank\" rel=\"noopener\">https://visittallahassee.com/partners#Resources </a></p><p>The estimated budget to provide all services for this project is $100,000.</p>",
  "isPaused": false,
  "template": {
    "title": "Request for Proposals"
  },
  "addendums": [],
  "copyCount": 0,
  "isPrivate": false,
  "comingSoon": null,
  "created_at": "2024-06-18T19:27:48.962Z",
  "department": {
    "id": 227,
    "name": "Procurement"
  },
  "government": {
    "code": "leoncounty",
    "organization": {
      "city": "Tallahassee",
      "logo": "https://assets.procurement.opengov.com/logo-uploads/b7c54d67-9293-4b28-9343-6e311630dfe2_leoncounty-blue.png",
      "name": "Leon County",
      "phone": null,
      "state": "FL",
      "website": "http://cms.leoncountyfl.gov/",
      "zipCode": "32308",
      "address1": "1800-3 North Blair Stone Road",
      "address2": null,
      "phoneExt": null,
      "timezone": "America/New_York",
      "countryCode": "US",
      "phoneCountry": "1"
    }
  },
  "financialId": "BC-2024-033",
  "closeOutReason": "Project canceled",
  "closedSubstatus": "canceled",
  "proposalDeadline": "2024-08-08T18:00:00.000Z",
  "releaseProjectDate": "2024-07-11T04:00:00.000Z"
}