MRB-55939 - USA (Washington, DC) - Persona Research and Membership Growth Strategy Service - Deadline July 31,2026

Vendor needs to provide persona research and membership growth strategy service. – The research component should validate and profile the needs and characteristics of each persona.– Marketing Strategy: Using the research findings, the selected firm will develop:• An umbrella Organization value proposition, plus persona–specific value proposition language for each segment.• A marketing plan to grow membership within each persona, identifying which personas represent the largest opportunities and how to reach them.• An addressable market recommendation — sizing the opportunity and prioritization logic across personas.