MRB-55365 - USA (Florida) - Public Relations Services - Deadline July 27,2026

(1) Vendor needs to provide public relations services. – Identify, effectively differentiate, and promote the brand.– Increase awareness and consideration of agency as a world–class destination for leisure and business travel.– Develop a strategic PR campaign and targeted media plan to reach key audiences effectively and efficiently.– Generate increased press and public awareness of agency in targeted regional (Northeastern and Southeastern regions), national (Continental U.S.), and international media to be identified. Increase the number of destination–specific stories in A–list travel, lifestyle, and niche publications.– Develop new story pitches and thoughtful campaigns that differentiate the destination with angles that expressly support all target segments and markets.– Effectively position agency as a premier destination for leisure/group business, cultural events, and film production.• Evaluate paid media options and creative development/messaging.• Explore development of new and updated PR tools, including destination videos and collateral.– Increase face time with target media to build and strengthen relationships, in concert– Explore strategic partnerships to augment opportunities for earned media coverage, bolster brand awareness out of market and create long–term brand affinity.– Cultivate in–destination brand advocacy and serve as a resource for the local and regional hospitality industry.(2) All the questions must be submitted no later than July 6, 2026.(3) Pre–bid meeting will be held on June 24, 2026.