Request for Information (RFI) - On-Vehicle Advertising

The Regional Transportation District (RTD) is seeking input from out-of-home (OOH) industry stakeholders regarding industry standards for on-vehicle advertising system contracts with transit agencies, including how the use—or non-use—of vehicle windows in transit advertising is perceived to impact campaign effectiveness, advertiser demand, and overall market competitiveness. As RTD evaluates current and future approaches to advertising, it is important to ground policy decisions in industry-informed perspectives, including those of media owners, buyers, and measurement professionals. The information collected will help RTD assess tradeoffs between advertising performance, measurement assumptions, and customer experience considerations, while ensuring alignment with prevailing OOH industry practices. Feedback from industry participants will support data-informed decision-making and provide context for how transit advertising formats are valued, measured, and positioned within the broader OOH marketplace.