MRB-55354 - USA (Texas) - Integrated Creative and Media Destination Marketing Services - Budget - Up to 650,000 USD - Deadline August 18,2026

(1) Vendor needs to integrated creative and media destination marketing services.• Agency seeks a strategic agency partner and invites proposals for integrated destination marketing services• Services shall include media and creative strategic planning, media buying, campaign management and optimization, creative development, design and production, account management, analytics, and reporting services.• Marketing Goals Include:• Attracting high–value visitors to visit and stay in a hotel in agency and explore the destination year–round• Increasing overnight stays, Sunday night stays and midweek/shoulder season travel• Promote agency as a premier destination• Audience and Target Markets:• Leisure and Business Travelers (Domestic and International)• Meetings and Convention Planners and Businesses• Influencer, creator, agency, and partnership marketing opportunities as appropriate– Channels May Include:• Print, Digital, Social, Display, Native, Email, Search, Video, Co–Op, Out of Home, and In–Market placements• Strategic Media Planning, Buying, Campaign Development and Management with revisions as necessary• Media planning and buying across traditional and digital channelso Media planning and buying across traditional and digital channelso Negotiation of competitive media pricing, added–value opportunities, and bonus placementso Stewardship and management of media placements, including value analysis and flowchartso Audience targeting, segmentation, and seasonal campaign planningo Ongoing strategic consultation, campaign optimization, and emerging media recommendationso Identification of new media opportunities, technologies, and consumer trends• Campaign Optimizationo Continuous monitoring and optimization of campaign performanceo Strategic recommendations based on performance insights and tourism trendso Identification and implementation of optimization opportunities throughout campaigns• Account Management & Vendor Relationso Maintain regular account communication, weekly status meetings, and client–ready reportingo Provide industry knowledge, trend insights, and emerging media recommendationso Coordinate vendor and partner meetings, insertion orders, and media credit applications(2) The contract period will be for one year.