MRB-55120 - USA (Maryland) - Paid Media Analyst Services - Deadline June 25,2026

(1) Vendor needs to provide paid media analyst services.1. Ad server and attribution:– Lead the integration and ongoing management of ad server data into broader reporting ecosystem.– Build and maintain data pipelines that integrate ad server, paid media, email, and web analytics data.– Analyze de–duplicated conversion data and support the development of multi–touch attribution models that provide a more complete understanding of supporter behaviour.2. Reporting infrastructure and data quality:– Maintain, troubleshoot, and enhance digital reporting environment, including tableau dashboards and workflows.– Ensure the integrity, consistency, and reconciliation of data across digital platforms, ad servers, ETL tools, and internal databases.– Develop scalable reporting solutions that enable internal teams and clients to confidently understand performance.3. Performance analysis and strategic insights:– Analyze paid media, email, and cross–channel performance to identify trends, opportunities, and areas for optimization.– Translate complex analytical findings into actionable recommendations for digital and client teams.– Support testing, forecasting, attribution analysis, and measurement initiatives that improve fundraising outcomes.(2) This is not RFP; this is job posting.