MRB-57029 - Ireland - Integrated Marketing Campaign Services - Deadline October 5,2026

Vendor needs to provide integrated marketing campaign services for the creative design, production and media planning and buying of its public–awareness advertising campaigns.1. Strategy development:– Campaign strategy aligned with organisational objectives. – Messaging framework and positioning. – Audience segmentation and targeting approach. 2. Creative Development:– Development of campaign concepts. – Adaptation of messaging for multiple audience groups & media3. Media planning and buying:– Development of a media strategy with a digital–first approach. – Management of paid media across: – Social media platforms. – Search engines.– Programmatic display.– Broadcast (radio, video).4. Digital and campaign delivery:– Campaign implementation and optimisation. – Development of campaign landing pages. – Ongoing performance monitoring and reporting.