SW-121467 - USA (Michigan) - Digital Experience Analytics Platform - Deadline November 20,2026

(1) Vendor needs to provide digital experience analytics platform. – The platform should support evidence–based UX research, content strategy, design and optimization, with the ability to expand to additional audiences and digital properties over time.1. Journey & Behavioral Analytics• Cross–domain and multi–subdomain journey mapping.• Pre–defined and discovered conversion funnel analysis.2. Opportunity Discovery & Prioritization• Proactive issue detection and automated anomaly alerts.• Impact evaluation associating user struggle with high–value outcomes.• Pattern synthesis across high–volume session data.3. Audience & Data Integration• Integration with BlueConic CDP for audience segment syncing.• Multi–dimensional cohort creation (e.g., international prospects on mobile).• Integration with Google Analytics (GA4), data warehouses, and workflow systems (e.g., Asana, Aha!, Sitecore).• Data export APIs for external reporting and BI tools.4. Governance, Security & Privacy• Client–side PII masking and suppression.• Flexible, audience–qualified session capture and sampling controls.5. AI–Assisted Capabilities & Optional Features• AI/ML features for root–cause assistance, natural language querying, and session summarization.• Optional: Micro–surveys/voice–of–customer tools, native experimentation, and qualitative research integrations.(2) All question must be submitted no later than November 6, 2026.