DRA-11716 - USA (Indiana) - Comprehensive Market Research Services - Deadline October 16,2026

(1) Vendor needs to provide comprehensive market research services to the government authority located in Indiana.– Market research and consulting firm to conduct a comprehensive study of the agency and the state fair.– Study is to develop a clear, data–driven understanding of agency current market position, customer and audience needs, competitive environment, facility utilization, market demand, brand reputation, attendance and event performance, revenue opportunities, and long–term growth potential.– Study should examine both the annual state fair and the fairgrounds’ year–round business, which hosts hundreds of events annually, and should provide actionable insights that can inform future business strategy, marketing, sales, programming, facility planning, capital investment, and resource allocation(2) The contract period will be for one year.