MRB-57024 - USA (California) - Advertising and Media Buying Services - Deadline September 11,2026

(1) Vendor needs to provide advertising and media buying services with a focus on paid media and digital campaigns to increase candidate talent pipelines and public awareness of the employer brand.– The Contractor shall provide strategic planning, creative asset development, media buying, campaign execution, performance monitoring, and reporting across digital platforms, as well as recommendations for media spend allocation and campaign sustainment.– Strategic Alignment and Audience Analysis Define clear and measurable recruitment marketing goals aligned with workforce priorities and strategic objectives. Conduct target audience segmentation and media channel analysis to inform campaign strategy, platform selection,and overall approach.– Integrated Marketing and Media Plan Develop a comprehensive civilian recruitment marketing and communications plan tailored to objectives, target audiences, and budget. The plan shall include a strategic mix of paid media channels and may incorporate recommendations for integration with owned media. The Contractor shall also provide a recommended media spend allocation aligned to campaign goals– Creative Asset Development: The Contractor shall design, develop, and deliver professional, platform–optimized digital advertising assets to support paid media campaigns. Assets may include, but are not limited to, static graphics, video content, animations, and copywriting tailored totarget audiences and media platforms– Platform Optimization: Ensure all creative assets are developed in accordance with platform–specific specifications and best practices (e.g., LinkedIn, Meta, Google, YouTube) to maximize performance and engagement– Media Buying and Procurement Management: Execute media buying activities, including negotiation, purchase, and placement of advertisements. Manage insertion orders and ensure all media placements align with approved plans and budget constraints– Campaign Optimization: Provide ongoing monitoring and optimization of campaign performance, including adjustments to targeting, creative, and media allocation to improve results