MRB-57294 - USA (Florida) - Campaign Production, Roll Out and Management Service - Deadline October 20,2026

Vendor needs to provide campaign production, roll out and management service.– Provide creative production, campaign development, content production, and implementation support for marketing initiatives for the new campaign launch.– Campaign production plan:– Develop and maintain a comprehensive campaign production and deployment plan.– Identify key deliverables, responsibilities, dependencies, production schedules, review and approval periods, milestones, and anticipated deployment dates.– Coordinate production schedules and its designated agency partners to support timely campaign implementation.– Media alignment and agency coordination:– Review applicable paid, owned, shared, and earned media plans to ensure campaign creative, messaging, and assets are aligned with planned communications and distribution channels.– Coordinate closely with designated media and planning agency regarding the specifications, timing, and implementation requirements for paid media initiatives.– Coordinate with staff and designated subject matter experts and agency partners responsible for earned, shared, and owned media.– Creative concept development and rollout:– Develop a comprehensive campaign messaging framework, including campaign copy, messaging hierarchy, calls to action, and appropriate creative applications.– Cultural.– Video and photography production:– Review existing photography and video library to identify usable assets, content gaps, and additional production needs.– Plan, coordinate, manage, and execute photography and video production, including pre–production and post–production, required to support the campaign.– Responsibilities may include, but are not limited to, production planning, vendor coordination, talent, locations, scheduling, permits, production crews, editing, post–production, music rights, licensing, usage rights, accessibility requirements, and delivery of final files.– Content and campaign asset production:– Develop and produce all creative content and campaign assets necessary to support approved campaign implementation.– Visitor activation:– Develop an experiential activation concept deck identifying opportunities to extend the campaign into visitor–facing and/or consumer–facing experiences.– Account management and project administration:– Designate a primary account lead and identify key personnel responsible for delivery of the services.