WD-16229 - USA (Washington, DC) - Website, Digital Fundraising Ecosystem Management, Measurement, and Optimization Digital Operations Specialist Service - Deadline September 29,2026

(1) Vendor needs to provide website, digital fundraising ecosystem management, measurement, and optimization digital operations specialist service. • Agency seeks a digital operations specialist to support the day–to–day management, measurement, and optimization of our website and digital fundraising ecosystem. • Reporting to the director of direct response within marketing + communications, this role combines hands–on website operations, digital fundraising technology, analytics, reporting, and systems support.• The Specialist will manage website updates and digital fundraising experiences; serve as a key resource for donation platforms, including; maintain measurement and reporting; analyze performance data and translate it into actionable insights; and help troubleshoot integrations and data flows across Salesforce Marketing Cloud, Salesforce, donation platforms, and website.• Support WordPress website launch and ongoing optimization, working closely with marketing + communications, development, IT, and external vendors to ensure digital experiences are reliable, measurable, and effective.• Configure and maintain website–based promotional and conversion elements such as lightboxes, banners, calls to action, forms, and other campaign components.• Use analytics, user behavior, and digital best practices to recommend improvements to site structure, page design, content presentation, user journeys, and conversion paths.• Maintain CMS platforms, with primary emphasis on WordPress and ongoing support for Drupal and occasional Wix sites during transition periods, applying updates and configuration changes with appropriate QA and communication.• Build, configure, test, launch, and maintain donation forms, fundraising pages, campaign experiences, confirmation experiences, tracking parameters, and related digital fundraising functionality.• Support the integration and flow of constituent and fundraising data across Salesforce Marketing Cloud, Salesforce CRM, donation platforms, and website.(2) This is not a bid; it’s a job posting.