Strategic Communications & Public Relations (PR) for Santa Fe, NM

{
  "id": 237672,
  "_slug": "santafenm",
  "title": "Strategic Communications & Public Relations (PR) for Santa Fe, NM",
  "status": "evaluation",
  "summary": "<p>The purpose of the Request for Proposal (RFP) is to solicit sealed proposals to establish a four-year contract through competitive negotiations for the procurement of a public relations agency committed to securing earned national media for the purpose of leisure travel to Santa Fe, New Mexico.</p><p>This initiative is designed to complement Santa Fe's national advertising efforts, not replace them. It will focus solely on earned media&mdash;editorial coverage in respected travel, lifestyle, and interest-based outlets&mdash;rather than advertising or social media marketing. The right PR firm will help secure valuable media coverage that highlights all this 416-year-old capital city of New Mexico has to offer, from world-class art and culinary experiences to cultural events and outdoor adventures.</p><p>TOURISM Santa Fe (TSF) desires to contract with an innovative, forward thinking and strategic tourism-focused public relations and communications agency to increase Santa Fe&rsquo;s overall earned media value, while strategically positioning and promoting Santa Fe as the preferred visitor destination for the venturesome traveler.</p><p><span style=\"text-decoration: underline;\"><strong>Goals for Public Relations Contractor</strong></span></p><ul><li style=\"font-size: 14px;\"><span style=\"font-size: 14px;\"><strong>Increase Public Awareness:</strong> Increase overall awareness of Santa Fe as a desirable tourist destination through targeted media placements, social media campaigns, and strategic partnerships.</span></li><li style=\"font-size: 14px;\"><span style=\"font-size: 14px;\"><strong>Drive Visitor Engagement:</strong> Encourage engagement with Santa Fe tourism content across various platforms, leading to increased website traffic, social media interactions, and inquiries about local attractions and events.</span></li><li style=\"font-size: 14px;\"><span style=\"font-size: 14px;\"><strong>Enhance Brand Perception:</strong> Continue to improve the perception of Santa Fe as a vibrant, diverse, and welcoming destination by showcasing unique cultural offerings, natural attractions, and festivals and special events through compelling storytelling and positive media coverage.</span></li><li style=\"font-size: 14px;\"><span style=\"font-size: 14px;\"><strong>Generate Measurable Results:</strong> Achieve quantifiable results such as number of media placements, number of media stays, total annual earned media value, etc.</span></li></ul>",
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  "template": {
    "title": "Traditional Request for Proposals"
  },
  "addendums": [
    {
      "id": 110705
    },
    {
      "id": 111503
    }
  ],
  "copyCount": 0,
  "isPrivate": false,
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  "created_at": "2026-02-13T19:48:02.151Z",
  "department": {
    "id": 13131,
    "name": "Tourism"
  },
  "government": {
    "code": "santafenm",
    "organization": {
      "city": "Santa Fe",
      "logo": "https://assets.procurement.opengov.com/logo-uploads/b503cb3d-86c3-4a36-89d6-4feb5f6a65a5_2025_Logo_-_Central_Purchasing_Cropped.png",
      "name": "City of Santa Fe, NM",
      "phone": "(505)955-6949",
      "state": "NM",
      "website": "https://santafenm.gov/",
      "zipCode": "87501",
      "address1": "200 Lincoln Avenue",
      "address2": null,
      "phoneExt": null,
      "timezone": "America/Denver",
      "countryCode": "US",
      "phoneCountry": "1"
    }
  },
  "financialId": "FY26-TRFP-072",
  "closeOutReason": null,
  "closedSubstatus": null,
  "proposalDeadline": "2026-04-24T21:00:00.000Z",
  "releaseProjectDate": "2026-03-26T06:00:00.000Z"
}