MRB-58527 - USA (South Dakota) - External Marketing Services - Deadline January 12,2027

(1) Vendor needs to provide external marketing services.• The University seeks a partner with demonstrated expertise in higher education marketing, enrollment marketing, brand strategy, creative development, media strategy and placement, audience and market research, digital strategy, and performance measurement.• The ability to translate institutional priorities into integrated, data–informed campaigns that reach distinct audiences, generate meaningful engagement, and contribute to enrollment and institutional awareness.• Recruitment of undergraduate and graduate students, including traditional first–time, transfer, adult, nontraditional, returning, online–only, and international students, as applicable. • Recruitment and marketing for certificates, non–degree programs, continuing education, workforce–development offerings, and other alternative credentials. • Marketing of priority academic programs and new program launches. • Institutional brand awareness, reputation, and market positioning, including promotion of agency distinctive leadership in cyber, technology, applied research, and workforce innovation • Strategic consultation, research, creative services, media strategy and placement, measurement, analytics, and campaign optimization in support of these efforts.• Strategic partner capable of evaluating markets and audiences, challenging assumptions, identifying opportunities, recommending appropriate strategies and investments, and continually optimizing campaigns based on performance. • Develop integrated annual and multi–year marketing strategies aligned with enrollment and institutional priorities• Develop audience–specific strategies based on motivations, barriers, media behaviors, geography, program interest, delivery modality, and stage of the decision journey • Enrollment and Recruitment Marketing • Priority Program and New Program Marketing• Brand Awareness and Institutional Reputation• Market and Audience Research• Creative Strategy and Production• Media Strategy, Planning, and Buying• Digital Strategy, Conversion, and the Recruitment Funnel• Analytics, Attribution, Reporting, and Optimization• Account Management and Collaboration(2) All questions must be submitted no later than December 4, 2026.(3) The contract period will be for three years.