MRB-57335 - USA (Illinois) - Mental Health Parity Public Information and Education Campaign Support Services - Deadline October 14,2026

(1) Vendor needs to provide mental health parity public information and education campaign support services. – Provide full–service communications, advertising, media planning, and media buying services to support outreach efforts associated with mental health parity laws and health insurance consumer’s rights related to coverage for mental health and substance use disorders• Develop, implement, and maintain a campaign strategy in collaboration with agency staff.• Provide marketing, advertising, and social media services to the state to increase awareness and education about mental health parity by developing and implementing a strategic marketing, advertising and social media campaign.• Provide planning, development and placement for radio, digital and social media ads, and oversee the strategic marketing, advertising and social media campaign.• Develop a comprehensive strategic marketing, advertising, and social media campaign plan that identifies target audiences, messaging objectives, approved channels, schedules, and performance measures.• Creative development and production: Perform development and production services required under this contract and shall develop creative materials in accordance with agency direction.• Media planning and media buys: Develop media plans and execute media buys only as an agent of the agency and strictly in accordance with agency–approved media plans and placement strategies.• Digital and social media services: Manage digital and social media advertising activities as required to agency direction and approval, including placement, monitoring, performance optimization, modification, or removal of content.• Translation, language access, and accessibility services: Provide translation, adaptation, and accessibility services for creative materials as specified by the agency.• Campaign management and coordination: Manage campaign schedules, deliverables, and coordination activities as required under this contract and as directed by the agency.• Performance measurement and reporting: Collect, and report performance data specified by the agency, including spend, impressions, placements, and outcome metrics, in the format required by the agency.(2) All the questions must be submitted no later than October 1, 2026.