MRB-56859 - USA (Pennsylvania) - Public Engagement, Marketing and Media Partnership Service - Deadline September 28,2026

Vendor needs to provide public engagement, marketing and media partnership service. – Selected partners may work with agency to develop and implement strategies that increase awareness, understanding and engagement among current families, prospective families and the broader community.– Media Planning, Placement and Optimization depending on the respondent's capabilities, strategies may include:• Broadcast television and radio;• Digital display and programmatic advertising;• Paid social media;• Streaming television/connected television;• Streaming audio;• Podcast advertising or sponsorship;• Print advertising;• Out–of–home advertising;• Search marketing;• Sponsored or native content;• Email or newsletter advertising;• Hyperlocal and neighborhood–based media;• Multicultural and multilingual media;• Event–based media opportunities;– Content Development and Storytelling: tell compelling and authentic stories about District schools, students, educators, programs and experiences and to distribute those stories beyond District–owned communication channels. – Creative, Design and Production Responsibilities; Selected partners will primarily be responsible for adapting and producing District–provided creative to meet the specifications and requirements of their proposed media platforms and placements.– Future–Ready Facilities Plan Communications; The selected partners may support public awareness and family engagement as agency implements its Future–Ready Facilities Plan.– District Marketing and Family Reach– Measurement, Analytics and Continuous Improvement; Selected partners will be expected to demonstrate the effectiveness of the services and media provided under their respective agreements.