Economic Development Website Design, Development & Implementation

The Town of New Milford (Town) is soliciting proposals from qualified consultants (Consultant) with a municipal economic development and marketing background to design and develop a new economic development website. The Consultant must have the capabilities to provide comprehensive creative, marketing and technical services to develop, design, and maintain a non-proprietary database driven website and Content Management System (CMS) in support of the Town’s economic development functions. The consultant must have demonstrated experience in relevant project management and expertise with the best practices (including development, deployment and maintenance) regarding successful website design specific to economic development activities. The goal of this website design and development project is to establish a strong market presence by offering a value-added web experience for stakeholders that will increase visibility, value, and brand recognition to ultimately yield an expanded local tax base, employment and workforce through the attraction and retention of high quality, growth-oriented companies. The new website should attract decision makers by easily delivering quality, up-to-date information and be the primary source that directs site selection consultants, investors, businesses, executives, and entrepreneurs (regionally, nationally and internationally) considering starting, relocating, or expanding facilities. The website design for the Economic Development Department should reflect the Town’s capabilities, quality of life, pride in community and focus on New Milford’s business friendly location, including: • New Milford’s demographic, market, geographic, transportation, infrastructure and quality of life advantages. • How businesses (e.g., market niche) should stay, grow and relocate here in partnership with pro‐active local government and business support organizations. • New Milford comparative advantages as a leader in the region. The website design should heavily utilize photos and infographics in order to make supporting data, demographics, workforce, etc. easy to use and retain.