MRB-58427 - USA (Texas) - Direct Response Fundraising, Strategy, Creative, and Growth Services - Deadline December 4,2026

(1) Vendor needs to provide direct response fundraising, strategy, creative, and growth services.– Direct response fundraising strategy, creative development, audience growth, campaign execution support, and other related services.– Work may include, but is not limited to, direct mail, email, telemarketing, paid advertising, landing pages, lead generation, SMS, and other channels authorized.– Recommend channel roles, audience segmentation, contact cadence, campaign timing, offers, messaging, and creative approaches.– Develop campaign–level advertising plans that define target audiences, objectives, offers, messaging, creative, media channels, budgets, conversion pathways, testing approaches, and performance measures.– Develop a documented annual testing plan with hypotheses, control and test definitions, measurement methods, decision rules, and plans to scale validated results.– Distinguish between campaigns intended to generate immediate donations and campaigns intended to generate leads for subsequent cultivation.– Distinguish agency fees, creative costs, production costs, media spend, technology costs, data costs, travel, and other pass–through expenses.– Identify potential delays, budget variances, data issues, or performance risks early and recommend corrective action.– Develop copy, design, HTML, plain–text versions, dynamic–content recommendations, personalization, subject lines, preview text, links, and calls to action.(2) A Pre–Submittal Conference will be held November 10, 2026.(3) All question must be submitted no later than November 17, 2026.