MRB-58630 - USA (Indiana) - Brand Audit and Stakeholder Perception Analysis Services - Deadline December 15,2026

(1) Vendor needs to provide brand audit and stakeholder perception analysis services.– Comprehensive Brand Audit and Stakeholder Perception Analysis and provide recommendations for brand positioning, messaging, architecture, and communications alignment.– Brand Audit• Corporate branding and visual identity• Website and digital presence• Social media channels• Marketing and outreach materials• Annual reports and publications• Presentations and public–facing communications• Communication channels and content strategies• Brand architecture and relationship between CWI, Work One, and other programs or initiatives– Brand Position Assessment• Organizational role within the workforce ecosystem• Brand recognition and awareness• Perceived value and reputation• Service offerings• Differentiators and competitive positioning• Consistency of messaging across audiences– Recommendations and Strategic Guidance• Brand strengths and weaknesses• Opportunities for improved brand clarity• Brand architecture and sub–brand alignment• Messaging framework and positioning statements• Stakeholder engagement strategies• Communications consistency• Brand governance and management practices