Marketing Services

PURPOSE: Glendale Union High School District is seeking experienced consultants or agencies to develop and implement student and staff recruitment marketing and advertising strategies to reach prospective students, parents, and prospective employees to increase student enrollment and new employment hires, as well as retain current students and staff. GOALS: The primary objectives encompass increasing enrollment by formulating a comprehensive marketing and advertising strategy aimed at a complete district rebranding, establishing the district as a leader in high school education while equipping every student for success in college, career, and life. Furthermore, the district is inclined to explore the potential of expanding the idea of having “academies” or STEM schools as part of the evolution of the plan. The District is seeking a marketing firm to develop and implement a comprehensive marketing strategy, potentially including a new direction, with the aim of establishing the District as the preferred choice for parents, students, teachers, and staff in our community and solidifying its position as the leader in high school education. DELIVERABLES: To develop and create tangible collateral and guidance to support the overall marketing goals, as well as place advertisements in print, radio, television, streaming platforms, social media, geofencing, and other mediums to amplify the long-term marketing plan. EVALUATION PROCESS: Representatives of the District will evaluate proposals and score them from the most likely to the one least likely to meet the requirements as outlined in the RFP. Per A.A.C. R7-2-1042(A)(1)(q), if several proposals are very closely ranked, the District may call for interviews/demonstrations to assist in the decision making which may include draft/mockup designs of overall marketing campaign. In addition to interviews the district reserves the option to call for and enter into discussions with the firms considered most likely to meet the requirements for the purpose of negotiations, on pricing and/or other portions of the proposal, if considered by the District to be in the best interest of the District. Per A.A.C. R7-2-1042(A)(1)(h) evaluation criteria are listed under Evaluation Phases.