MRB-56507 - USA (California) - Sponsorship Sales, Branding, Marketing and Corporate Partnership Services - Deadline September 10,2026

(1) Vendor needs to provide sponsorship sales, branding, marketing and corporate partnership services.• Sponsorship Strategy, Valuation and Sales– Conduct an independent valuation of the Event's sponsorship assets (naming rights, LED screen airtime inventory, zone naming, influencer program integrations, hospitality, licensing tie–ins) and pressure–test the agency recommend refinements.– Develop and manage the prospect pipeline across: (a) All sponsors seeking local activation.(b) major Carson and South Bay employers.(c) regional and national corporate sponsors.(d) international prospects, including participants targeted for the International Investment Summit(e) high–capacity food, beverage, and hospitality partners in coordination with the concession program.– Lead solicitation: outreach, pitch meetings, proposal development, negotiation support, and term sheet development for each prospective sponsor. – All term sheets and agreements are subject to City approval and are executed by the City and approved by the City Attorney.– Develop the complete brand system for both marks: logo suite, visual identity, brand guidelines, tone of voice, and usage standards for “The Carson Experience“ and “Carson X,“ including cobranding standards for sponsors and licensees.– Develop and execute the integrated marketing plan for the Event, including the pre–Games campaign (e.g., a “Road to Carson X“ countdown), Games–time promotion, and post–Event legacy communications.– Produce or manage production of creative assets: video, photography, LED screen content templates, signage creative, and merchandise/licensing design direction in coordination with the City's licensing program.– Serve as the City's coordination arm for corporate and institutional relationships connected to the Event, including sponsor onboarding, ongoing sponsor account service, and issue resolution.(2) The contract period will be for five years.(3) All the questions must be submitted no later than August 31, 2026.(4) Optional Pre–Proposal Meeting will be held on August 26, 2026.