Research Services

Leon County Government “County” is accepting proposals from qualified tourism research company with extensive experience working with Destination Marketing Organizations (DMO) to provide the professional tourism research and analysis services for the Leon County Division of Tourism, also known in the marketplace as Visit Tallahassee. The mission of the Leon County Division of Tourism is to enhance the region’s economic growth and quality of life by collaboratively inspiring the vitality of the visitor economy. The Vision of the Leon County Division of Tourism is for the Tallahassee region to be recognized as appreciated as one of the most diverse and vibrant destinations in the Southeast. Funding for Leon County tourism promotion comes from the Local Option Tourist Development Tax (TDT) – a surcharge on the rental of short-term accommodations such as hotel/motel rooms, condominiums, and private home rentals for six months or less. As required by Chapter 125.0104, Florida Statutes, the Tourist Development Council, in its capacity as an advisory committee appointed by the Board of County Commissioners (BOCC), provides oversight of the TDT funds and their allowable uses. In 2022, the Leon County Division of Tourism/Visit Tallahassee developed a five-year Tourism Strategic Plan that includes measurable goals for the Division such as generate $5 billion in economic impact (cumulative) by September 2026 and increase the visitation to Tallahassee-Leon County through strategic marketing and sales by 3% annually. The goals for the Tourism research services include: Performance tracking, reporting and projections Provide strategic analysis and actionable insights Share trends and domestic/international travel industry insights Garner improved destination visitor intelligence for improved decision-making The estimated budget to provide all services for this project is $125,000.