WD-15960 - USA (Missouri) - Website Redevelopment, Communications, Brand Development and Marketing Capacity Building Services - Deadline July 16,2026

(1) Vendor needs to provide website redevelopment, communications, brand development and marketing capacity building services. – Develop a comprehensive organizational communications, branding, marketing, and website strategy.– The consultant will develop a comprehensive communications infrastructure that strengthens organizational identity, improves stakeholder engagement, enhances referral relationships, and provides staff with tools to consistently communicate the organization's value.– Website Redevelopment: Develop recommendations for:• Website architecture• Navigation• User experience• Accessibility• Search engine optimization• Content development• Calls to action• Online referrals• Online intake• Integration of organizational messaging– Brand Development Develop:• Brand positioning• Brand identity• Organizational messaging• Value proposition• Key messaging• Audience–specific messaging• Elevator speech• Storytelling framework• Brand standards– The selected consultant will assist agency in:• Developing a comprehensive organizational brand.• Creating a consistent messaging framework.• Positioning agency as a regional leader serving older adults.• Redesigning the organization's website.• Developing a communications and marketing strategy.• Creating public relations tools.• Developing social media guidelines.• Building internal communications capacity.• Training staff on implementation.– Develop a three–year communications plan including:• Internal communications• External communications• Community engagement• Public relations• Media outreach• Digital communications• Email marketing• Social media• Crisis communications(2) All the questions must be submitted no later than July 9, 2026.