MRB-57750 - USA (Oklahoma) - Comprehensive Marketing and Lead-Management Strategy Services - Deadline October 22,2026

(1) Vendor needs to provide comprehensive marketing and lead–management strategy services. – This includes supporting existing businesses, attracting new businesses and industries to the state, assisting entrepreneurs, strengthening communities, and ensuring a skilled workforce.• Increase awareness of as a destination for business investment• Generate and nurture high–quality leads from target audiences• Improve the capture, tracking, and qualification of inbound inquiries• Deploy targeted digital marketing campaigns to reach relevant audiences• Improve conversion of marketing engagement into actionable economic development opportunities1. Assessment of Current Marketing Activities • Digital marketing efforts such as search advertising and online outreach• Social media and newsletter communications• Website and digital inquiry channels• Participation in trade shows and industry events2. Lead Generation and Management Strategy3. Digital Marketing Strategy• Paid search and other digital advertising approaches• Targeting strategies for reaching site selectors and business decision makers• Use of geographic targeting techniques related to industry events or trade shows4. Marketing Analytics and Measurement5. Strategic Roadmap6. Program Management and Communication(2) All question must be submitted no later than October 19, 2026.(3) A contract term will be for three years.