MRB-57215 - USA (Oregon) - Commercial Tobacco Prevention and Cessation Communications Strategy and Services - Budget - Up to 1,500,000 USD - Deadline October 19,2026

(1) Vendor needs to provide commercial tobacco prevention and cessation communications strategy and services. – For strategic communications services for the tobacco prevention and cessation programs of Public Health Division Health Promotion and Chronic Disease Prevention Section, Tobacco Prevention and Education Program, which is responsible for the Smokefree social–marketing brand and accompanying campaigns, as well as management and maintenance of culturally specific social marketing campaigns.– Strategic communications services include but are not limited to: audience and messaging research; creative development; creative testing; purchase and placement of advertising; social media development, strategy, and maintenance; website strategy and maintenance; community engagement for materials development; campaign monitoring and evaluation; and training and technical assistance on strategic communications for local public health authorities, community–based organizations, regional health equity coalitions, and Tribes and Tribal organizations.– Marketing strategies will include implementing campaigns with statewide reach, including a particular emphasis on the unique needs of audiences.• Brand strategy development, implementation and management; • Audience, campaign and social marketing research through message testing, focus group testing, surveys, and innovative testing approaches; • Advertising placement using existing advertisements or new advertising developed with partners to reach those most impacted by predatory marketing tactics; • Development of new advertising with partners such as local public health authorities, community–based organizations, regional health equity coalitions, and Tribes and Tribal organizations; • Message, campaign tools, and materials development, as well as archiving and materials management; • Social media strategy, post curation, and audience management and maintenance; • Website strategy, maintenance, and development, including a community partner resource portal; • Strategic communications technical assistance to Agency, community–based organizations, local public health authorities, regional health equity coalitions, and Tribes and Tribal–serving organizations; • Campaign monitoring and analytics reporting; and • Public relations services. (2) All questions must be submitted no later than September 28, 2026.