MRB-57082 - USA (South Dakota) - Marketing, Communications and Public Relations Services - Deadline October 16,2026

(1) Vendor needs to provide marketing, communications and public relations services to develop, implement and evaluate integrated marketing, communications and public relations strategies.• Developing annual and campaign–specific communications strategies that support university priorities and measurable outcomes.• Providing strategic messaging, audience insights and positioning recommendations that strengthen brand and market presence.• Supporting major institutional initiatives, announcements and strategic priorities through communications planning and counsel.• Identifying emerging trends, opportunities and reputational considerations that may affect the university.• Developing and executing proactive public relations and media relations strategies.• Pitching stories and building relationships with local, regional, national and industry media outlets.• Providing media monitoring, issue tracking and earned media reporting.• Developing strategic media plans that support awareness, engagement and conversion goals.• Planning, negotiating, placing and optimizing digital and traditional advertising campaigns.• Recommending audience targeting strategies, budget allocations and media investments.• Monitoring campaign performance and providing recommendations to improve results.(2) All question must be submitted no later than September 18, 2026.