MRB-55961 - USA (California) - Strategic Communications, Narrative Development and Organizational Positioning Consultant Service - Deadline August 20,2026

(1) Vendor needs to provide Strategic Communications, Narrative Development and Organizational Positioning Consultant Service.– To develop and support implementation of a comprehensive communications strategy, organizational narrative, and communications infrastructure that advances our mission, strengthens our public voice, and positions the organization for its next phase of growth and impact.– Discovery, Listening and Assessment– Activities may include:• Introductory meeting with organizational leadership• Facilitation of stakeholder interviews, including staff, board members, residents, and strategic partners• Review of organizational documents, communications materials, digital platforms, and existing messaging• Assessment of internal communications processes and decision–making structures• Landscape analysis of community land trusts, community development organizations, housing justice organizations, and environmental justice organizations.–  Narrative Development and Organizational Positioning– Activities may include:• Defining organizational positioning and differentiation;• Identifying priority audiences and communications objectives;• Clarifying organizational voice, values, and messaging principles, particularly as it relates to the agency housing model;• Developing a unified messaging architecture and narrative framework– Messaging components may include:• Organizational narrative and story of change;• Mission, vision, and values articulation;• Messaging pillars;• Program and initiative messaging;• Resident–centered impact stories;• Elevator pitch and organizational value proposition(2) The contract period will be for one year.