MRB-56838 - USA (New York) - Connected TV Media Buying and Planning Services - Budget - Up to 200,000 USD - Deadline September 30,2026

(1) Vendor needs to provide connected tv media buying and planning services. – Develop and execute comprehensive media planning and buying campaigns for Connected TV (CTV) that drive conversions for undergraduate and graduate recruitment, both nationally and internationally, image and brand awareness, alumni relations and development and other assignments as needed. • Account management: Provide a seasoned media account team that will work collaboratively with agency to manage the activities of the account.– Media planning– Media buys– Campaign management– Campaign status reports• Strategic media planning: Conduct research, using analytical tools and other data at its disposal, to develop the most creative and effective media plans to achieve stated objectives.– Provide agency with analyses, evaluations and recommendations based on professional experience, market research and a strategic framework.• Media negotiation and placement: Develop and maintain a media buy schedule and ordering process in order to effectively and efficiently manage the agency account.– Provide placement and purchase of all CTV media and must employ account and financial management practices that allow each project to be successfully executed on time and at or the estimated budget.• Placement verification: The contractor will be responsible for ensuring all media were broadcast or published according to placement instructions.– Affidavits of performance, tear sheets; either hard copy or electronic, of print ads.• Post–buy analysis, billing, and reconciliation services: Must track and evaluate all media buys.– Monitoring and maintaining the effectiveness of a media buy.– Providing a post–buy analysis within five business days of the completion of each campaign phase.– Tracking the agency individual buy plans to ensure buys stay within budget limitations.– Providing costs of media on a per unit and per lead basis.– Providing a billing reconciliation within five business days of the conclusion of each media buy campaign unless otherwise agreed upon between agency and contractor.(2) All the questions must be submitted no later than September 17, 2026. (3) The contract period will be for three years.