Communication Strategy Development Firm — Bangladesh Enhancing Investments and Benefits for Early Years (BEIBEY) Project

Government of the People's Republic of Bangladesh Ministry of Women and Children Affairs Supporting Implementation of the Mother and Child Benefit Programme (SIMCBP) Probasi Kalyan Bhaban (12th floor), Easkaton Garden Ramna, Dhaka-1000 www.simcbp-mowca.gov.bd Memo no: /SIMCBP/SF-01/51/2026/96 Date: 07.06.2026 REQUEST FOR EXPRESSIONS OF INTEREST (REOI) (CONSULTING SERVICES – FIRMS SELECTION) The World Bank is supporting the Government of the People's Republic of Bangladesh through an IDA Credit for the Bangladesh Enhancing Investments and Benefits for Early Years (BEIBEY) Project to advance its vision for early childhood development. The Project aims to support MoWCA in provideing consumption support to vulnerable households with pregnant women and mothers of children under four years of age and to enhance awareness and knowledge of nurturing care services that contribute to early childhood development, thereby strengthening the foundation for children's growth and well-being. 1. Ministry/Division : Ministry of Women and Children Affairs 2. Agency : Ministry of Women and Children Affairs 3. Procuring Entity Name : Bangladesh Enhancing Investments and Benefits for Early Years (BEIBEY) Project 4. Procuring Entity District : Dhaka 5. EOI for selection of : CONSULTING FIRM 6. EOI Ref No : /SIMCBP/SF-01/51/2026/96 Date: 07/06/2026 7. Package details : BEIBEY/SF-01: Consultancy Services for Communication Strategy Review and Development Key Information 8. Procurement Method : Quality and Cost Base Selection 9. Source of Funds : GOB & IDA Credit 10. Development Partner : IDA, World Bank Particular Information 11. Project Name : “Bangladesh Enhancing Investments and Benefits for Early Years (BEIBEY) Project” Supporting Implementation of Mother and Child Benefit Programme (SIMCBP). 12. EOI Closing Date : Expressions of Interest must be submitted to the undersigned address by 3:00 pm on or before 24/06/26, in a sealed envelope clearly marked “Expression of Interest”, contract Package number and position applied for. In addition to that soft copy of REOI will be required to be submitted through email to: pd.beibey.simcbp@gmail.com 13. Information for the applicant Brief Description of the Assignment: The objective of the assignment is to review the existing communication strategy and develop a comprehensive, evidence-based communication strategy to provide support for reviewing and developing/upgrading the communication strategy of Mother and Child Benefit Programme (MCBP) including development and/or modification of publicity tools and materials, strengthen outreach and awareness about MCBP. Scope of Services includes • conduct a need assessment of existing public outreach activities, methods and materials used by MCBP • develop nationwide programme publicity and awareness strategy with a detailed village/ward level implementation plan including a timeline for periodic delivery of the publicity and awareness campaign • design and produce necessary publicity materials for print, electronic, social media and others • pre-test and modify materials • Development of monitoring and evaluation framework • Capacity building, conduct training on communication strategy, implementation plans, materials and tools and knowledge transfer. Experience, Resource and delivery Capacity: (a) General Experience: • Minimum 10 years of experience in communication strategy, materials and tools review and their development (b) Specific Experience: • Proven experience in communication strategy review and plan development, communication materials and tools design, development and delivering training on strategy • Experience in behavior change communication (BCC) • Experience working with government and/or development partners • Experience in social, health, nutrition, or early childhood development programs (c) Technical Capacity: • Strong expertise in strategic communication, research, and media planning • Availability of qualified multidisciplinary team Other Details of Application: Interested consulting firms are requested to submit the following information: Company profile and organizational structure, Description of similar assignments completed (including client, value, and duration). Experience in similar conditions and sectors, Availability of appropriate professional staff and technical expertise and required CVs. Firms may associate with other firms to enhance their qualifications, either as a joint venture or as sub-consultants. 14. Name of official Inviting Expression of Interest : Mohammad Iftekhar Hossain 15. Designation of official Inviting Expression of Interest : PD (Joint Secretary), SIMCBP 16. Contract details of official Inviting Expression of Interest : Phone: +880 2 55100646, Email: pdbeibey.simcbp@gmail.com Mohammad Iftekhar Hossain PD, (Joint Secretary), SIMCBP Phone: +880 2 55100646 Email: pdbeibey.simcbp@gmail.com Aaa Government of the People's Republic of Bangladesh Ministry of Women and Children Affairs Supporting Implementation of the Mother and Child Benefit Programme (SIMCBP) Probasi Kalyan Bhaban (12th floor), Easkaton Garden Ramna, Dhaka-1000 www.simcbp-mowca.gov.bd Memo no: /SIMCBP/SF-01/51/2026/96 Date: 07.06.2026 REQUEST FOR EXPRESSIONS OF INTEREST (REOI) (CONSULTING SERVICES – FIRMS SELECTION) The World Bank is supporting the Government of the People's Republic of Bangladesh through an IDA Credit for the Bangladesh Enhancing Investments and Benefits for Early Years (BEIBEY) Project to advance its vision for early childhood development. The Project aims to support MoWCA in provideing consumption support to vulnerable households with pregnant women and mothers of children under four years of age and to enhance awareness and knowledge of nurturing care services that contribute to early childhood development, thereby strengthening the foundation for children's growth and well-being. 1. Ministry/Division : Ministry of Women and Children Affairs 2. Agency : Ministry of Women and Children Affairs 3. Procuring Entity Name : Bangladesh Enhancing Investments and Benefits for Early Years (BEIBEY) Project 4. Procuring Entity District : Dhaka 5. EOI for selection of : CONSULTING FIRM 6. EOI Ref No : /SIMCBP/SF-01/51/2026/96 Date: 07/06/2026 7. Package details : BEIBEY/SF-01: Consultancy Services for Communication Strategy Review and Development Key Information 8. Procurement Method : Quality and Cost Base Selection 9. Source of Funds : GOB & IDA Credit 10. Development Partner : IDA, World Bank Particular Information 11. Project Name : “Bangladesh Enhancing Investments and Benefits for Early Years (BEIBEY) Project” Supporting Implementation of Mother and Child Benefit Programme (SIMCBP). 12. EOI Closing Date : Expressions of Interest must be submitted to the undersigned address by 3:00 pm on or before 24/06/26, in a sealed envelope clearly marked “Expression of Interest”, contract Package number and position applied for. In addition to that soft copy of REOI will be required to be submitted through email to: pd.beibey.simcbp@gmail.com 13. Information for the applicant Brief Description of the Assignment: The objective of the assignment is to review the existing communication strategy and develop a comprehensive, evidence-based communication strategy to provide support for reviewing and developing/upgrading the communication strategy of Mother and Child Benefit Programme (MCBP) including development and/or modification of publicity tools and materials, strengthen outreach and awareness about MCBP. Scope of Services includes • conduct a need assessment of existing public outreach activities, methods and materials used by MCBP • develop nationwide programme publicity and awareness strategy with a detailed village/ward level implementation plan including a timeline for periodic delivery of the publicity and awareness campaign • design and produce necessary publicity materials for print, electronic, social media and others • pre-test and modify materials • Development of monitoring and evaluation framework • Capacity building, conduct training on communication strategy, implementation plans, materials and tools and knowledge transfer. Experience, Resource and delivery Capacity: (a) General Experience: • Minimum 10 years of experience in communication strategy, materials and tools review and their development (b) Specific Experience: • Proven experience in communication strategy review and plan development, communication materials and tools design, development and delivering training on strategy • Experience in behavior change communication (BCC) • Experience working with government and/or development partners • Experience in social, health, nutrition, or early childhood development programs (c) Technical Capacity: • Strong expertise in strategic communication, research, and media planning • Availability of qualified multidisciplinary team Other Details of Application: Interested consulting firms are requested to submit the following information: Company profile and organizational structure, Description of similar assignments completed (including client, value, and duration). Experience in similar conditions and sectors, Availability of appropriate professional staff and technical expertise and required CVs. Firms may associate with other firms to enhance their qualifications, either as a joint venture or as sub-consultants. 14. Name of official Inviting Expression of Interest : Mohammad Iftekhar Hossain 15. Designation of official Inviting Expression of Interest : PD (Joint Secretary), SIMCBP 16. Contract details of official Inviting Expression of Interest : Phone: +880 2 55100646, Email: pdbeibey.simcbp@gmail.com Mohammad Iftekhar Hossain PD, (Joint Secretary), SIMCBP Phone: +880 2 55100646 Email: pdbeibey.simcbp@gmail.com