MRB-58062 - USA (California) - Enrollment Outreach Campaign Service - Deadline October 30,2026

(1) Vendor needs to provide enrollment outreach campaign service. – Provide develop, implement, manage, monitor, and evaluate a comprehensive enrollment outreach campaign designed to increase awareness of programs, generate qualified leads, and support enrollment, recruitment, and participation across designated program areas.– Outreach and Media Strategy:• Target audience.• Geographic and service area.• Campaign objective.• Estimated reach.– Creative Development and Production:• Campaign concepts and messaging.• Digital advertisements.• Social media assets.• Print and outreach materials.• Recruitment materials.– Community Engagement and Grassroots Outreach:• Community partners.• Community–based organizations.– Campaign Implementation and Management:• Launching approved campaign activities.• Coordinating approved media placements.• Managing campaign schedules.• Monitoring approved media expenditure.– Analytics, Measurement and KPI Framework:• Define each Key Performance Indicator (KPI).• Identify the applicable data source for each KPI.• Track impressions, reach, engagement, inquiries, leads, applications, enrollments, and other applicable conversions.• Clearly distinguish inquiries and leads from verified applications and enrollments.(2) All the questions must be submitted no later than October 21, 2026.