Hiring of Creative Multimedia Communication Agency for Content Development and Management of Communication Materials using various tools and mediums of communication for General IEC , Citizen Engagement & Behavior Change Communication under AHIDMS. — Assam State Secondary Healthcare Initiative for Service Delivery Transformation (ASSIST) Project

Letter of Invitation Consulting Services Name of Assignment: Creative Multimedia Communication Agency under AHIDMS RFP Reference No.: IN-AHIDMS-561185-CS-QCBS Loan No./Credit No./ Grant No.: 95700-IN Location and Date: Guwahati, Assam, 21st Aug 2026 Dear Consultant: The Assam Health Infrastructure Development and Management Society (AHIDMS), Government of Assam (hereinafter called "Borrower”) has obtained financing from the International Bank for Reconstruction and Development (IBRD) (the “Bank”) in the form of a “loan” (hereinafter called “loan”) toward the cost of Assam State Secondary Healthcare Initiative for Service Delivery Transformation (ASSIST) Project . The Assam Health Infrastructure Development and Management Society (AHIDMS), Government of Assam, an implementing agency of the Client, intends to apply a portion of the proceeds of this loan to eligible payments under the contract for which this Request for Proposals is issued. The Assam Health Infrastructure Development and Management Society (AHIDMS), Government of Assam, now invites online proposals to provide the following consulting services (hereinafter called “Services”): Consultancy Services for Creative Multimedia Communication Agency under AHIDMS . More details on the Services are provided in the Terms of Reference (Section 7). A firm will be selected under Quality and Cost Based Selection (QCBS) procedures and in a Full Technical Proposal (FTP) format as described in this RFP, in accordance with the Bank’s “Procurement Regulations for IPF Borrowers” July 2016, revised September 2025, (“Procurement Regulations”), which can be found at the following website: www.worldbank.org The RFP includes the following documents: Section 1 – Request for Proposals Letter Section 2 - Instructions to Consultants and Data Sheet Section 3 - Technical Proposal (FTP) - Standard Forms Section 4 - Financial Proposal - Standard Forms Section 5 – Eligible Countries Section 6 – Fraud and Corruption Section 7 - Terms of Reference Section 8 - Standard Forms of Contract (Lump-Sum) 5. Details on the proposal’s submission date, time and address are provided in ITC 17.7 and ITC 17.9. 6. The details may be seen in the Request for Proposal document uploaded in the Assam E-procurement portal (https://assamtenders.gov.in) & https://ahidms.assam.gov.in. The applicant must be registered with the E- Tendering system (ETS) of the Govt. of Assam. (Website: https://assamtenders.gov.in). Yours sincerely, Dr. Siddharth Singh, IAS The Project Director Assam Health Infrastructure Development & Management Society, Dept. of Medical Education & Research, Govt. of Assam 4th floor, Nayantara Supermarket Complex, Six Mile, Khanapara, Guwahati, Assam, India-781006 Phone :0361-3501033 Email:pmu.ahidms@gmail.com