MRB-57192 - USA (New Mexico) - GLOBAL - Brand Refresh and Graphic Design Services - Deadline September 21,2026

Vendor needs to provide brand refresh and graphic design services.– work is grounded in trauma–informed, harm reduction, housing–first, and human–canteredapproaches that prioritize dignity, respect, and client voice.– Create a cohesive visual identity across all organizational communications.– Strengthen public recognition and trust.– Ensure communications are accessible, inclusive, and easy to navigate.– Design principles:– Community–cantered.– Approachable.– Modern and timeless.– Professional without feeling institutional.– Design should communicate hope, dignity, partnership, and belonging while avoiding imagery ormessaging that reinforces stigma or stereotypes surrounding homelessness.– Brand evolution:– Modernization of the existing logo while maintaining overall brand recognition.– Improvements to typography, including increased readability and clearer distinction betweenhealth and care within the organization name.– Refinement of spacing, proportions, and visual balance.– Updated color applications and supporting visual elements.– Integration of the hummingbird motif as a complementary brand element.– Development of supporting graphic elements, icons, illustrations, textures, and patterns.– Organization welcomes creative recommendations that thoughtfully evolve the existing brand whilerespecting its history and community recognition.