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RFPopen🌐 Canada (CanadaBuys)cb-919-10371538

NRFP - Global Paid Media Agency

Destination Canada (DC)

Description

The purpose of this Negotiated Request for Proposal (the “NRFP”) is to solicit proposals for global paid media planning, buying, and management services to serve as DC's Agency of Record for paid media. See Statement of Work (Section C) for detailed requirements. DC is seeking a global agency partner that will help us approach audience development and media investment from a traveller-first, geo-agnostic perspective, prioritizing signals of intent, behaviour, and cultural affinity over market of origin or demographics. While DC has established source markets historically that remain important to its commercial success, the next agency partner will also think beyond geographic boundaries in addition to bringing deep paid media expertise in strategy, planning, buying, and performance optimization.

Documents (1)

  • 📎 nrfp-dc-2026-po-04-global-paid-media-agency.pdf
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Details

Posted
Oct 14, 2026
Response deadline
Nov 17, 2026, 11:00 AM UTC (33d)
Type
RFP
Procurement method
Competitive - Open bidding
Status
Open
Commodity code
*82101900
Trade agreements
*Canada-European Union Comprehensive Economic and Trade Agreement (CETA) *Canadian Free Trade Agreement (CFTA)
Buyer
Destination Canada (DC)
Jurisdiction
Canada (CanadaBuys)
Location
*World
Start date
Aug 2, 2027
End date
Aug 1, 2034
Reference #
cb-919-10371538
Solicitation #
DC-2026-PO-04
Has Description
true
Amendments
0
Country
Canada
Contact Info Postalcode
V6Z 2A9
Unspsc Description
*Media placement and fulfillment
Notice Type
Request for Proposal
Amendment Number
000
Contact Info City
Vancouver
Selection Criteria
Highest Combined Rating of Technical Merit and Price
Tender Description
The purpose of this Negotiated Request for Proposal (the “NRFP”) is to solicit proposals for global paid media planning, buying, and management services to serve as DC's Agency of Record for paid medi
Contact Info Province
British Columbia
Contact Info Address Line
700-1045 Howe Street

Contact

Paulina Orozco
procurement@destinationcanada.com

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