Rebrand Sacramento County Department of Transportation (SacDOT)

The County of Sacramento Department of Transportation ("SacDOT") is soliciting proposals for a marketing firm to develop and implement a comprehensive branding strategy aimed at creating a distinct, strong, and enduring identity for SacDOT. The mission of this project is to breathe new life into the organization by revitalizing SacDOT’s image through the creation of a cohesive and resilient brand identity that promotes transparency and accountability to our customers and fosters a positive culture for its employees. A successful branding effort shall include, but not be limited to, the following aspects: A brand that puts a strong emphasis on SacDOT's determination to provide a positive culture for our employees and the highest level of customer service to our constituents. A brand that that captures the core values, mission and uniqueness of SacDOT but also is consistent with the County of Sacramento. An engaged and informed community gained through increased transparency and accountability. A unified approach for employees to support overall branding and communications efforts. The County may work with the awarded consultant on additional, but related, continued services to achieve and maintain the brand identity described above. This may include social media assessment, development and marketing. Submitted proposals shall highlight if these services offered.